Creative Direction + Brand Storytelling
strategic MARKETING w/ grit, wit & PURPOSE.
I’m Stefani, a Miami-based brand director and my singular objective is making your story matter.
I orchestrate brand strategy, integrated marketing, and digital media with precise intention, turning your mission into a groove that your audience moves to effortlessly.
From the first idea to the final report, I lead the development, the people, and the processes that make it all happen.
You’re looking for thoughtful marketing with a creative edge.
Well, here it is.
Effective Sleep brands
stay up late.
Naming, brand direction, copywriting & social strategy.
Here, let me show you how my brain works…
A sleep-aid brand with a bold identity and a well-timed question: “Why are you still up?” Paid social ran between 1 and 5 a.m., connecting the product story to the moment it made the most sense.
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Your brand identity goes beyond fonts & colors. What is its voice? Humor? Values? How does your brand move when animated? Where on the internet does your brand hang out? A thoughtful and unforgettable identity brings your brand to life.
logo & iconography design
typography & color selection
brand motion design
printed collateral design
visual standards implementation
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A bold offering and strong brand are not enough – you’ll also need an irresistible story. Copy that captivates, visuals that charm, and launch so refreshing that your audience is proud to engage with it.
story development
editorial planning
short & long form copywriting
photo & video editing
paid placements
campaign management
content optimization & consulting
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Everyone (and we mean everyone) is on social media. But ever changing algorithms and fast-fading trends mean that each and every post has to be planned, optimized, and executed with the latest and greatest tactics. That’s where we come in.
social planning & strategy
profile optimization & cohesion
content scheduling
outbound engagement
paid campaign development
influencer activation
monitoring & reporting
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Your audience gets hundreds of emails every single day. What makes your email worthy of attention? What call to action makes your customer click? It’s all about finding a balance of beautiful graphics and succinct messaging and wrapping that into clever targeting strategies.
data collection implementation
strategy & planning
list segmentation
funnel automation
responsive template design
conversion tracking
comprehensive reporting
Marketing is usually done the traditional way – flashy delivery & shock-value content… Or sometimes the easy way – create the most expansive (and expensive) campaign and bet on the stretched odds.
We prefer the smart way – finding authentic brand expressions, developing thought-provoking content, and putting key strategies in place to reach the right people at the right time. Every time.